Unleash a hurricane of exposure for your book launch with Release The Kraken PR! Get a customized, ongoing marketing plan to keep your novel in the grasp of your target audience. Don't drown alone in a sea of social media content. We're here to help! Reach out and grab hold of a tentacle!

Book Launch

We'll get kraken' on your book launch three months before your release date. From basic cover reveals and release day blitzes to an all out tidal wave of content including photo and video teasers, a press release and media kit, and targeted reviews for Goodreads and all the retail sites.

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Promotional Partnership

Whether you're just starting out or going from giant squid to KRAKEN, ongoing promotion is the key to staying in the forefront of your readers' minds. Release The Kraken PR partners with you, helping you keep and build your readership with fresh content each month. We target reviewers, bloggers and media that's new to you with individualized marketing plans.

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A La Carte Author Solutions

Need specific help? No problem! With eight tentacles, we juggle a lot of projects and can add yours to our list. Here are a few ways we can help:

Blurb Writing
Query Writing
Press Release Writing
Researching Agents
Researching Small Presses
Twitter Pitches (#PitMad, #Pit2Pub, etc.)

Don't see what you're looking for? Let us know what you need, and we'll try to help!

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Alice In No Mans Land Blog Tour! Oct. 5-12

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Follow along to read excerpts and WIN a signed and doodled-in paperback plus an Amazon gift card!

October 5th:

Book Bite Reviews – Book Spotlight/Excerpt

What Is That Book About – Excerpt

Opinionated Cupcakes – Book Spotlight/Excerpt

Coffee Books & Art – Book Spotlight/Excerpt

A Sky Full of Stars Blog – Excerpt

A B Keuser – Guest Post

October 6th:

Deal Sharing Aunt – Interview

Book Lover’s Life – Book Spotlight/Excerpt

October 7th:

ZombieePee’s Blog – Book Spotlight/Excerpt

Mythical Books – Guest Post/Excerpt

Teatime and Books – Book Spotlight

October 8th:

The Best Books Ever – Book Spotlight/Excerpt/Guest Post

Have Words Will Scribble – Excerpt/Interview/Review

October 9th:

The Nerdgirl Review – Review

Mary’s Cup of Tea – Book Spotlight

October 10th:

SnoopyDoo’s Book Reviews – Excerpt

Evermore Books – Book Spotlight/Excerpt

Ceres Books World – Review

Mama Reads Hazel Sleeps – Book Spotlight/Excerpt

October 11th:

Bookworm for Kids – Excerpt

Dark Novella – Book Spotlight

2 Girls Who Love Books – Book Spotlight/Excerpt

October 12th:

A Thousand Books – Guest Post/Excerpt

My Bookish Ways – Book Spotlight/Excerpt

Zach’s YA Reviews – Book Spotlight/Excerpt/Guest Post/Review

Social Media Part Two: Where To Find Me, The Introvert

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Facebook, Twitter, Blogger, Tumblr, YouTube, Vine, LinkedIn–the list of social media platforms seems endless. For an author, do you spend your day updating your multitude of profiles, or do you spend it writing that next book?

 

Fortunately, most platforms enable you to link to others and post on your behalf, so with one click of a button, you can Instagram, tweet, and post to Facebook. But what if the thought of being on half a dozen social media sites fills you with anxiety? What if you can only handle one platform for your sanity and well being?

 

That’s perfectly acceptable. Have a blog, or a Facebook page, or a website. Pick one spot where you’re most comfortable, and make it your home base. Sure, publicists would love for you to have a presence everywhere, but the reality is that social media is an extension of an individual’s personality. There are introverts and extroverts online, and social media will zap the energy from an introvert as quickly as being at a party in a room filled with strangers. If you’re one of these people, it’s better to find your home online and invite others in than to go into the wilds of Twitter where it can feel like you’re shouting into the wind if you’re not adept at connecting with strangers.
But what to talk about? If you’re not a chit-chatter, don’t try to fake it. You’ll get more mileage out of being yourself. If you’re not comfortable talking about personal information either, like your kids or your spouse, pick something close to your heart that you can share. Do you advocate for animals? Do you love to bike? As a writer, it’s a given that you love to read–what great books have you read lately, and what about them inspires you? Do you craft? Got any great recipes to share? Remember, your readers are people with interests outside of your novel. You want to keep them updated on your work, but connecting in genuine, human ways will keep them coming back to your solitary spot online. 

Social Media Part One: The Age of Accessible Authors

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If you have a book out in the world and you’ve been online for a while, you’ve most likely engaged in interactions with readers, bloggers, and other authors. If you’re new to publishing, being available and accessible to the public on social media isn’t only the norm, it’s expected.

Social media savvy readers take to their favorite sites to rate, review and chat about their favorite (and least favorite) novels. Not only that, they want to engage with the person behind the pen–or keyboard. You might not make headlines every time you tweet, like J.K. Rowling, but your readers want to know what makes you tick. Where do you live? Are you married? Do you love cats? How about dogs? Are you addicted to low-fat, soy, mocha lattes with lite whip, too?

Being a social media friendly author means more than blasting out new release announcements or .99 sales. It means giving the public a window into your world. Some authors pull up the blinds and show everything they’ve got. Others are more guarded, only peeking through the slats now and then. Let your own comfort level for sharing be your guide, but however much you chose to reveal, there’s one golden rule to remember: Be genuine.

Don’t try to be the online cheerleader type if you have a more serious nature. Embrace your unique personality and let it shine through. If you collect fossils, talk about it. If you knit scarves, talk about it. If you ski, golf, cook, or garden, talk about it. Readers like finding commonalities with authors. It makes you real, and they’ll remember you if you’re part of their tribe.

So how do you market on social media if you’re not talking about your books? Well, you can and should talk about your books. After all, that’s why readers found you online in the first place. But don’t inundate their Twitter timelines and Facebook newsfeeds with sales pitches. Whenever possible, weave information about your characters or setting into your social media posts. Have a character who loves spaghetti? Post her favorite recipe. The hero of your novel plays basketball? What’s the team mascot? Share images and extra/bonus content about main and secondary characters, the town they live in, and the inspiration behind writing their stories.

Your story should make the first and most important connection. Let your social media be the second. And don’t forget to say thank you for reading!

The Basics: Newsletters

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Growing and maintaining a newsletter is an author’s number one tool when it comes to marketing and public relations. Done right, it’s a list of people who actively want to know what’s happening with an author and their books. These people are the ones who will share updates with friends and family. They are an author’s evangelists, and nothing sells books better than word-of-mouth.

Getting started with a newsletter doesn’t need to be daunting. The first step is simply selecting which platform to use. Two solid options are MailChimp (free up to 2,000 subscribers) and iContact ($14.00 up to 500 subscribers). Both have easy-to-use templates and are compatible with desktop and mobile devices.

Once a platform is selected, it’s time to grow the list. If an author has a high traffic blog, perhaps all that’s needed is to create a newsletter link and write a post about it. However, for most authors, finding subscribers is a bit more difficult, but not impossible.

Some ways of growing a newsletter subscriber list include:

  •      Adding a link to the newsletter in the back matter of an author’s existing books.
  •      Having an automated outgoing message on Twitter that thanks new followers and offers a free copy of a book if they sign-up for the newsletter. For example: Thanks for following me! Sign-up for my newsletter & I’ll send you a free kindle copy of Larkstorm http://eepurl.com/bjZZVn . (Crowdfire is great for this)
  •      Having a sign-up sheet at events and conferences.
  •      Making it front-and-center on an existing blog.
  •      Put the sign-up link on marketing materials – postcards and bookmarks are good  starters.

Once contacts – no matter how few – have been gathered, it’s time to utilize the power of the list. Remember subscribers want updates, but they don’t want to be flooded.

To prevent spam, keep these things in mind:

  •      Never share a list. NEVER. Telling your audience about an awesome book you read is one thing, handing over your contact list to another author is unacceptable.
  •      News about books, short stories, cover reveals, sales, and appearances are always welcomed.
  •      Decide what publishing schedule is right for you. If an author has an abundance of content to share, consider publishing on a monthly or even bi-weekly schedule. For other authors, quarterly or as-needed newsletters are fine. Just make sure the content is relevant, and perhaps treat subscribers to outtakes and exclusive content.

Don’t be discouraged if people unsubscribe on occasion. It happens. However, if there is a big uptick in unsubscribes, an author may want to re-evaluate their content and publishing schedule. Perhaps, they’re publishing too frequently or not giving enough quality content. Likewise, if there is a surge in sign-ups, an author should try to identify the source and focus more efforts there.

Remember, a newsletter is a powerful tool when used correctly, and every author should have one. Growing a list will take time, but subscribers who do sign-up want to know what’s happening, so keep them informed. Above all else, it should be a fun, easy way to engage readers and keep them excited.

How to Write Enticing Cover Copy

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Making a great first impression is essential when marketing a book. It’s why so much importance is given to cover copy. People’s first impression is typically their lasting one, and they generally form that impression within three seconds of being exposed to someone or something new. They’ll pick up a book because of an eye-catching cover, but they’ll read pages of the book if the jacket copy grabs them.

Great cover copy is tough to write. It needs to be succinct, clear, and enticing. It should name the major events and characters without dwelling on every single detail, and it should lay out the stakes without giving away the ending. In general, it should be no more than three hundred words – just enough to capture the reader’s attention, but not too verbose to turn them off.

Many writers find writing a 90,000 word novel less daunting than a 250 word blurb. Often, writers become too close to their work and are no longer able to boil the plot down to the basics. When this happens, it’s best to become more sparse and develop a one or two line elevator pitch. For example: Romeo and Juliet set in a post-apocalyptic dystopian future with witches. Sounds silly, right? But from there, a writer can begin hanging more flesh on the bones by answering questions like, who are Romeo and Juliet; how did their world get that way; what are they fighting; and how will they survive?

Once these questions are answered – usually in three to five paragraphs – the writer should share the blurb with a critique group or an online source, like the Absolute Write Water Cooler’s Query Letter Hell. At this stage, many writers become discouraged by how many times they’ve rewritten the copy, but they shouldn’t. In the end, great copy is one of the biggest tools in selling a book. And never forget, you only have one chance to make a first impression.

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Why Hire a Publicist?

Rarely does a book make a splash without weeks, if not months, of publicity behind it. In today’s ever-changing world of publishing, many mid-list writers have to outsource marketing and PR because the efforts of their publisher are minimal at best. This shift has left many writers floundering.

Writers are increasingly being asked to develop and pay for swag, come up with clever contests, and even cover their costs to conferences.

So why hire a publicist when writers are already shelling out hundreds, if not thousands of dollars, in marketing costs?

Because a publicist and marketer can do this better and more cost effectively. They have contacts writers don’t and can help a book jump to the front of a reviewer’s TBR pile. They are able to look at a cover, compare how it performs against similar titles, and make suggestions. They can assist in getting books into indie bookstores and secure quality advertising.

A good publicist is a writer’s right hand man.

So what should a writer expect from a publicist?

First, there needs to be good communication and expectation setting. Not every book will crack Amazon’s top 1000, and that’s okay – especially if there’s a backlist to push as well. That expectation, however, needs to be set up front. Having realistic goals and communicating them to the publicist will save a lot of heartache and frustration later. It’s also important that a publicist check in on a regular basis with results and efforts. A Friday round-up of work accomplished isn’t abnormal.

Second, a publicist should give honest feedback about what did and didn’t work on a campaign and why. Did it miss the target audience? Does it need tweaking to see better results? Did the team do everything right and receive an uptick in sales? A good publicist will be able to analyze the data and figure out a campaign’s strengths and weaknesses.

Third, a good publicist will keep everything organized. For example, if a book is a debut, then a publicist may have the writer focus on building a newsletter contact list while they reach out to reviewers and organizing blog tours.

Whether a writer is traditionally or indie published, working with a publicist should free up time for the writer to do what they do best…write.

News!

We’re actively looking for YA bloggers, book tubers, reviewers, and street team members! ARCS, exclusive content, giveaways, and more! For details, check out the Bloggers, Reviewers, and Street Team Sign Ups page above!

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